Using Business Cards to Impress
In an increasingly digital business world, companies have had to adapt to new technologies, systems and processes in an attempt to maintain high levels of efficiency and performance.
However, one thing that has remained consistent is business cards, and their ability to help businesspeople spread the word about what they have to offer.
The All-Important First Impressions
As most professionals will know, first impressions can make or break a sale or business opportunity. By using business cards, though, you can significantly boost your prospects of building lasting working relationships.
If you receive an impressive-looking business card at an event, you’re much more likely to remember the person or firm to whom it belongs, and give them a call the next time you need to use the services they offer. If you get handed a card that is poorly laid out or particularly difficult to read, it’s more unlikely you will keep hold of it.
How Should a Business Card Look?
According to Scott Ginsberg, author of The Power of Approachability, you firstly need to make your card stand out from the crowd.
The expert suggests you can achieve this by creating a design with a black background – as most cards usually have a white background – and by making use of a picture. It may be a good idea to make this an image of you, and help recipients connect faces with names.
In addition, he says cards with different shapes and sizes have more of an impact. You might even want to format your business card vertically for extra impact.
What Information Should Be Included on Your Business Card?
Equally important as the design of the business card is the information you choose to put on it. Recipients will want to know as much as possible about you and your services in case they need to contact you in future.
Essential elements to include are:
- Job title
- Name of company
- Phone number
- Email address
- Website address
- Services/products on offer
- Tagline/company description
If you feel it’s time to invest in business cards, why not get in touch with a supplier of business cards online and start boosting your prospects.